Back
AgCore: Designing a scalable enterprise solution for agronomists across regions
UI/UX Role & Product Goal
Led UX and design for an enterprise platform, mentoring a designer, to help agronomists generate accurate fertilizer recommendations.
Problem & Approach
Fragmented data across products, pricing, and regions limited usability; defined system structure, led UX for complex flows, and aligned stakeholders.
Impact
Achieved 100+ entries in Thailand, 50+ in Brazil; unlocked market intelligence use cases and influenced other OCP digital products.