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Simplifying expenses & IOUS among University Students in Singapore.
UX Role & Product Goal
Founding designer building a bill-splitting app for students, end-to-end from UXresearch, branding, to prototyping.
Problem & Approach
University students lacked a clear, intuitive way to manage group expenses; validated concepts with target users and iterated flows.
Impact
Delivered MVP, secured seed funding, and laid the foundation for a later B2B pivot.